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"May 2024 Research: Top Uses of AI in Digital Customer Experience"

How today’s top performers use AI for better customer experiences

AI & ML are rapidly revolutionizing digital customer experience space, especially at customer service touch points.

From advanced analytics to personalized recommendations & chatbots, AI is shifting out digital customer experiences are being designed and optimized. With the release of ChatGPT, a transformative craze began, pushing marketing teams to rethink strategies. 

Fresh research from the VKTR INSIGHTS team reveal how AI is altering customer facing business operations. 

Inside this report:

• How organizations are using AI and ML in their CX toolset
• How generative AI securely and strategically fits in a modern digital strategy
• Early results from investments in AI 

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